thinkSmart Business Intelligence (BI) focuses on exposing
previously isolated information and leveraging your existing IT
investment to result in improved information quality and
timeliness. Our goal is to help companies drive breakthrough
results across the enterprise while reducing total cost of
ownership by simply being intelligent about BI.
Intelligent Business IntelligenceBusiness Intelligence
simply captures raw data, transforms the data and combines that
data into information that can be effectively used to improve
your business. Few would argue that the goal of BI is to empower
decision-makers, allowing them to make better, faster, and data
driven
decisions; however more often than not decisions around BI focus
more on tools and vendor offerings (and the number of zeros for
ongoing licensing!) than an integrated solution to empower
business decision making.
The thinkSmart solution combines online analytical processing
(OLAP), query and reporting, ad-hoc analysis, data integration
and application development tools on a .NET platform aligned
around the following three principles:
- Requirements and Domain Expertise: Business
Intelligence is about
delivering data to business decision makers in order to help
them make better decisions. A BI solution should allow testing
of
hypotheses. Gain insights or validate decisions in seconds
in absolute confidence in the numbers rather then wait days
or weeks for a report.
- Data Quality and a Single Source of Truth: If necessary
create a data warehouse (or its smaller logical units -
a data mart) to store information regarding part or all of
your company activities. The database design
must support reporting on and analyzing your data
specifically. It is important to keep in mind the warehouse
doesn’t have to include everything in order to be useful, in
fact the most useful and successful warehouse's grow and
evolve over time within a well thought out and executed data
strategy.
- Reduce your TCO: Ongoing Business Intelligence costs should be aligned to
meet changing business needs and improving data quality
rather than increasing dependency on proprietary
applications and the costly per Seat licenses. For example,
it’s not uncommon for a large enterprise to spend millions
of dollars per year on ongoing licensing for BI tools while
neglecting changing business needs and under-funding data
quality initiatives.
By using less proprietary (and typically more flexible) tools
thinkSmart can leverage existing investments in understanding
the business needs and current company/industry specific data
models. thinkSmart can help companies focus on their business
intelligently while continuously improving data quality at a
reduced TCO
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