Online student loan company needed a solution to continuously test
campaign effectiveness in acquiring new customers.
Largest Wireless Co. in US was experiencing excessive attrition rates
due to impending number portability and high number of “shoppers”.
Customer communication efforts were limited to billing and customer service
issues.
Solution
Solution
Architected an integrated online data strategy and reporting
system.
Built campaign landing pages to capture prospect data from CD
fulfillment (View)
Results are captured and displayed in near real time.
Exposed prospect data and results to business users allowing
for near real time campaign performance information.
Creation of comprehensive Customer Relationship Management (CRM)
marketing program to increase customer satisfaction and drive X-sell
and Up-sell revenue.
Creation of increased number of customer communication touch
points throughout the lifecycle of a customer.
Advanced tracking and monitoring of customers throughout
their lifecycle.
Results
Results
Increased speed of reporting and learning.
Campaigns are modified daily rather than quarterly.
Business users are able to design and build reports on the
fly without having to tap IT resources.
Data mining capability allows business users to quickly and
efficiently test hypotheses
Richer information provided to business decision makers.
Profitable program performance on X-sell and Up-sell activities.
Increased retention rate of test cells vs. control cells on an
aggregate basis.
Improved customer knowledge available to relevant business
stakeholders.
