|
Overview
The thinkSmart Data and Marketing Campaign Management
Application enables businesses to manage full lifecycle
marketing campaigns in a unified central location, without the
need for external IT resources. Sophisticated data selection
tools allow users to create, and manage lists, suppressions,
cells, and drop dates. thinkSmart reporting and analysis tools
provide a convenient and efficient mechanism of understanding
campaign data, in a variety of customizable formats.
Summary of Features
The application provides a user friendly interface for
campaign managers to setup and execute on marketing campaigns.
- View past, current, and future campaigns in a simple
intuitive calendar type interface
- Set up new campaigns
- Create mail cells within campaigns. Within each cell:
- Define data pulls,
- Define drop dates
- Specify handling instructions
- Feed back live counts of prospects available based
on filter attributes
- Allow inclusions or suppressions based on various
demographic data
- Specify suppressions of prospects flagged from
previous campaigns
- Create calendar events related to campaigns
- Send automatic notifications to list producer prior to
due date of prospect list.
- Manage and report on mail and production costs of
campaigns.
Intelligent Calculators
Several calculators are provided for assistance in developing
mail cells ensuring accuracy of counts and data validation.
- Reporting:
- Pre Defined Reports:
Provide predefined reporting data in html table format.
- Quick Chart:
View quick charts of overall campaign performance
- Ad-Hoc Reports:
Provide ad-hoc reporting in dynamic pivot table format.
For more information, or to request a demonstration, please
complete the following form.
Request
Information
|
