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Customized Business Intelligence Solutions
thinkSmart architects, develops and hosts databases and data
marts designed to meet our clients’ specific business
objectives. These solutions can be used for multiple purposes,
including:
- Prospect/Customer data warehouses for the production and
management of direct mail, email, in-bound and out-bound
telesales campaigns
- Detailed multi-channel tracking, reporting and analysis
- A single view of customer transactional, demographic and
billing information
- A single view of prospect/customer life cycle
- Sales management including lead generation, lead
assignment and ongoing management, and more
We leverage state-of-the-art technologies to provide clients
low-cost point solutions designed in a secure custom
environment, ensuring our solutions are both portable and
scalable to meet clients’ changing business needs. This
translates into a low “total cost of ownership” for clients, and
ensures client data and learning's can be incorporated into their
existing infrastructure without any priority rework.
thinkSmart Custom Data Architecture Example
(click to enlarge)
Web & Desktop Data Management, Reporting and Analysis Tools
Web and desktop data management tools allow clients to manage
their business data in an intuitive and straight-forward manner
with customized user interfaces designed specifically for their
requirements.
thinkSmart’s services build custom reporting cubes to meet each
clients’ unique needs, allowing clients to manage a broad
spectrum of customer information, including: marketing campaign
results, sales tracking, demographic and transactional
information, distribution and fulfillment information, and
billing information.
thinkSmart’s Strategic Marketing Analysis
and Reporting Tools (SMART) allow for both web access and
desktop data mining through an Excel interface. This enables
business users in a familiar environment by leveraging existing
technologies. |
