One of the Largest health care providers in California
needed greater visibility into marketing campaign performance.
Data quality and report speed were two driving issues.
Small Business marketing tracking & reporting was managed by
client's marketing agency compiled from disparate data sources
without visibility to SBSC activity
Solution
Solution
Creation of a Campaign Management/Tracking and Reporting
Application
Design and development of a supporting Prospect and Customer Data Warehouse
thinkSmart created a Web based tracking, reporting and analysis
SMART Site accessible to internal marketing organization, SBSC,
marketing agency, and client leveraging a single
comprehensive data source.
Results
Results
Immediate access to performance data.
Business users have access to data previously not available
Data mining capabilities of the application allow for
hypothesis testing and informed insights.
Business users able to make informed data driven decisions.
Agency has access to data to help drive strategic, creative
and tactical decisions.
Report latency has decreased from weeks to a single day.
Decisions are driven by data and communicating results is
significantly easier.
