A large financial trading institution was introducing a new financial services
product to high-wealth prospects with no previous relationship with
the organization and no previous experience with the product and
customer segment.
Solution
Solution
Creation of an Outsourced Hosted and Managed Prospect & Customer
Data Warehouse.
Design of data warehouse allowed for highly efficient data
management and data processing.
thinkSmart worked collaboratively with client's marketing
agency to develop a comprehensive campaign “test” strategy including
the following components:
Testing list
Offer
Positioning
Creative
Results
Results
Increased Average Response/Conversion Rates by 100%
Enabled high-value prospect targeting
Enabled Contact Management and Channel Strategies
A direct mail strategy testing:
Multiple Lists
Offer and Product Positioning
Price and Creative
Prospect Profitability identification method developed
